Why Company Behind Candy Crush Saga May Be Considering An IPO


Cross-posted at My Gamasutra Blog.

Midasplayer International, also known as ‘King,’ may be preparing an IPO, which may be prompted by their long-time investors.

The company behind Candy Crush Saga is reportedly considering an IPO.  According to reports, Midasplayer International Holding Co., the game publisher also known as ‘King,’ has already been interviewing bankers.

King declined comment, which would have been necessary due to SEC “gun-jumping” rules.  However, King’s CEO told reporters in 2012 that an IPO was a possibility in 2013.

Candy Crush Saga is so successful that King stopped using advertising as a revenue source.  Since King is private, its revenue numbers are unknown at this time, but Supercell is reportedly earning $2.4 million per day with two high grossing games.

If King is printing (digital) money, why go public?  The answer may lie with Apax Partners and Index Ventures, the VC’s who funded King’s $43 million Series A round in 2005.  After eight years, they may be finally seeing enough success to prop up an IPO and secure their exit.  After the disastrous Zynga IPO, a developer/publisher of casual mobile games may not otherwise be too excited to subject itself to the public scrutiny of being a public company.

As of this writing, Candy Crush Saga appears as the iTunes #3 Free Game and #1 Top Grossing game.

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