A few tidbits from our analysis of the Etsy IPO
Etsy is going public very soon. There are some interesting things about the company. Such as:
-Who knew selling arts and crafts could generate $122 million in a year? Those local art fairs are deceiving.
-It costs a lot of money to sell that stuff. Etsy lost over $15 million doing it last year.
-Etsy considers active sellers as a member who has created an account and has listed an item in its marketplace, which seems to be a low standard for “active.”
-Etsy considers active buyers as someone who has made a purchase in the last 12 months, which makes more sense.
-Lots of people use Etsy: 1.4 million active sellers and (more importantly) almost 20 million active buyers.
-Mobile makes up over half of its visits.