I guess it is VC week, as we report on more private company financing. This time it is the mobile messaging space.
Thus, it comes as no surprise to see another mobile app “startup” [Ed.: they’ve been around for a few years and have millions of users] get some capital, particularly with a view towards what the business types refer to as “monetization.” It is what everyone else refers to as “getting paid” as opposed to “giving away free stuff and hoping to find a way to make money in the future.”
Kik makes the “the fast, simple, and personal smartphone messenger that connects you to everyone you love to talk to.” Kik announced a $19.5 million Series B round with investors picked for their experience in monetizing platforms. In other words, they are going to try to figure out how to make money by opening up their software and granting access to their users to other developers.