Zynga and Facebook both made filings regarding their developer agreement. Neither filed the agreement, but Zynga provided a more detailed look. Facebook treated it as an afterthought.
Much of the agreement shows Facebook cutting Zynga loose a bit. For example, Zynga will no longer be separately obligated to display Facebook ad units or implement Facebook credits on any such Zynga game pages.
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Subject to certain exceptions they mostly didn’t describe, Zynga is not required to use Facebook as the exclusive social platform for the Zynga properties and to grant Facebook certain title exclusivities to Zynga games on the Facebook platform.
However, any social game launched by Zynga will generally be available through the Facebook web site concurrent with, or shortly following, the time such game is made available on another social platform or a Zynga property. This requirement does not apply to any Zynga mobile games, social games owned and operated by a third party, any social games that cannot be launched on the Facebook web site due to technical limitations, any downloadable social games or any Zynga games launched in China or Japan. Why is this significant? Because Facebook is losing badly on mobile, its only growth opportunity. [Note: link to PRO Report. Subscribe Now.]
But, is mobile really the only growth opportunity? How about legalized gambling?
If Facebook allows real money gambling games on the Facebook web site in countries where Zynga has real money gambling games, Zynga will subsequently launch such games on the Facebook web site.
It looks like Facebook is looking beyond mobile, where it has had limited success, to find new sources of growth.