Homey spin on IPO directed share program for Etsy.
Usually, you need to be a big institutional investor or an individual with some clout to get your hands on some IPO shares. Or, you could get lucky in an E*Trade allocation.
For friends and family of the IPO company, you may get your hands on some shares through a “directed share program.”
For Etsy, it has reserved up to 5% of the shares in its IPO for smaller investors and folks in the U.S. Etsy community. Morgan Stanley will run it even though they usually don’t like small time investors, from what we hear.